Whe Prism sent me one of these just to "play with" and try out, I initially thought um, ok? A tote from a kite company?? But I have to admit, I use this thing a LOT. Holds it's shape great, has outstanding quality, and is just a super functional bag! I started searching for similar products thinking this has to be a huge space, and was very surprised to find very few totes of this type for this price. Many were 90.00 or more!  Anyway, super cool!!!